9 October 2024
At 25, Matt, from Lemnos, Victoria, has over a decade of experience showing livestock. Recently, he made the bold choice to leave his telecommunications career to focus fully on his passion for livestock, launching his business, Cann Valley Cattle Co & Consultancy, which has already made its mark on the industry.
Matt’s impressive achievements include serving on the Australian Lowline Cattle Association Council and the Royal Melbourne Show Beef Cattle Committee. His show ring success is outstanding, with Supreme Exhibit wins at the Royal Canberra, Melbourne, and Sydney Shows, and setting an Australian record for the highest-priced Australian Lowline ever sold at auction.
The Matthew George Young Stockman Award, facilitated by the Ballarat Foundation, supports young breeders (ages 21-30) through a study tour to explore innovative beef cattle breeding practices. Since 2009, 16 young leaders have been honored, continuing the legacy of Matthew George, a passionate cattleman whose life was tragically cut short at 21.
Right: Wayne Weaire, Lorraine George, Darren Sexton, David George and Matt Cooney at the Royal Melbourne Show
The award keeps Matthew’s dream alive, inspiring young breeders like Matt Cooney to push the boundaries of the industry.
The Ballarat Foundation acknowledges the Wadawurrung people, the traditional owners of the lands and waterways in our region. We recognise their diversity, resilience, and the ongoing place that Aboriginal and Torres Strait Islander people hold in our communities. We pay our respects to the Elders, both past and present, and commit to working together in the spirit of mutual understanding, respect and reconciliation.
The Ballarat Foundation is committed to fostering a diverse, equitable and inclusive community where everyone is welcomed, respected and empowered to thrive.